Crazy Egg heat maps to actionable insights

Website heat mapping is a great way of understanding how users interact with our content; where they click and how far they scroll. This Easter we reflect on some of what we’ve learned via heat mapping in Crazy Egg.

Getting a handle on site search

Have you ever visited a website looking for a specific piece of information; maybe a swimming pool timetable, or a specific recipe?  Have you ever used a search function within the website in order to do this? If so, you have been a ‘user’ engaging with ‘site search’. 

Creating SEO friendly web pages

The success measures of Search Engine Optimisation are often divided into three categories; technical, user experience and content. This is a really helpful way of showing that we all contribute to SEO success. There’s actually a lot that can be done by our content creators to give our pages the best possible chance for success. … Continue reading Creating SEO friendly web pages