Website heat mapping is a great way of understanding how users interact with our content; where they click and how far they scroll. This Easter we reflect on some of what we’ve learned via heat mapping in Crazy Egg.
We are frequently asked how users navigate through our website and it feels like this should be easy enough to answer using Google Analytics. However, knowing how users get from their landing page to their exit page can be a pretty complex question!
Have you ever visited a website looking for a specific piece of information; maybe a swimming pool timetable, or a specific recipe? Have you ever used a search function within the website in order to do this? If so, you have been a ‘user’ engaging with ‘site search’.
The success measures of Search Engine Optimisation are often divided into three categories; technical, user experience and content. This is a really helpful way of showing that we all contribute to SEO success. There’s actually a lot that can be done by our content creators to give our pages the best possible chance for success. … Continue reading Creating SEO friendly web pages
Best practice for visualising data and how this can help us as a department to produce actionable insights into our marketing activity.