{"id":323,"date":"2016-01-08T12:22:00","date_gmt":"2016-01-08T12:22:00","guid":{"rendered":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/?p=323"},"modified":"2024-12-09T12:00:00","modified_gmt":"2024-12-09T12:00:00","slug":"borthwick-publications-george-harris-and-the-marketing-revolution-at-rowntree","status":"publish","type":"post","link":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/2016\/01\/08\/borthwick-publications-george-harris-and-the-marketing-revolution-at-rowntree\/","title":{"rendered":"Borthwick Publications: George Harris and the Marketing Revolution at Rowntree"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>Written by Matthew Badham<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41877a3013a&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41877a3013a\" class=\"alignright size-full is-resized wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"937\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/i0.wp.com\/blogs.york.ac.uk\/borthwick-institute\/wp-content\/uploads\/sites\/12\/2024\/12\/Rowntree_Guard_Book_T5_0001.jpg?resize=660%2C937&#038;ssl=1\" alt=\"Photograph of Kit Kat advertisement from 1937\" class=\"wp-image-324\" style=\"width:328px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blogs.york.ac.uk\/borthwick-institute\/wp-content\/uploads\/sites\/12\/2024\/12\/Rowntree_Guard_Book_T5_0001.jpg?w=676&amp;ssl=1 676w, https:\/\/i0.wp.com\/blogs.york.ac.uk\/borthwick-institute\/wp-content\/uploads\/sites\/12\/2024\/12\/Rowntree_Guard_Book_T5_0001.jpg?resize=211%2C300&amp;ssl=1 211w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Kit Kat advert, 1937<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">George Harris was a confectionery manufacturer who is generally credited with the renaissance of the York-based Rowntree business during the 1930s. This paper is an account of Harris\u2019s life which begins by tracing his involvement in World War I through to his marriage in 1923 to Frieda Rowntree.&nbsp; Enrollment in his new wife\u2019s family business followed and he rose through the company to the Group Board and then Chairman from 1941 to 1952. The volume continues chronologically through landmark launches of classic chocolate brands such as Black Magic (1933), Aero (1935), Kit Kat (1935), Dairy Box (1937) and Smarties (1938).&nbsp; The development and marketing of these brands by Harris are placed within the context of shifting economic and national circumstances between the two wars.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6a41877a3072d&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6a41877a3072d\" class=\"alignleft size-full is-resized wp-lightbox-container\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"563\" height=\"960\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/i0.wp.com\/blogs.york.ac.uk\/borthwick-institute\/wp-content\/uploads\/sites\/12\/2024\/12\/Rowntree_Guard_Book_B11_p3_0001.jpg?resize=563%2C960&#038;ssl=1\" alt=\"Photograph of Black Magic chocolate assortment advertisement from 1933\" class=\"wp-image-325\" style=\"width:332px;height:auto\" srcset=\"https:\/\/i0.wp.com\/blogs.york.ac.uk\/borthwick-institute\/wp-content\/uploads\/sites\/12\/2024\/12\/Rowntree_Guard_Book_B11_p3_0001.jpg?w=563&amp;ssl=1 563w, https:\/\/i0.wp.com\/blogs.york.ac.uk\/borthwick-institute\/wp-content\/uploads\/sites\/12\/2024\/12\/Rowntree_Guard_Book_B11_p3_0001.jpg?resize=176%2C300&amp;ssl=1 176w\" sizes=\"auto, (max-width: 563px) 100vw, 563px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Black Magic advert, 1933<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The paper\u2019s author is Dr Ralph Kaner who is a former Director of Rowntree &amp; Co. Ltd.&nbsp; Kaner notes that whilst no formal building or dedications mark George Harris\u2019s contribution to the City of York his transformation of Rowntree and the prosperous growth that took place during his time with the company was extremely important. His achievements as a pioneer of British marketing were undoubtedly influenced by a formative visit to the United States in 1925-26.&nbsp; Hallmarks of Harris\u2019s approach included a drive for product innovation, quantitative consumer research and creative advertising. A lasting legacy of all these efforts was the success of the high-quality brands that Harris developed and the fact that they remain well-known global brands to this day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The volume is Borthwick Paper 125 and is published by Borthwick Publications. Copies are available through our <a href=\"https:\/\/www.york.ac.uk\/borthwick\/publications\/\">online store<\/a> priced at \u00a35.00.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Written by Matthew Badham George Harris was a confectionery manufacturer who is generally credited with the renaissance of the York-based Rowntree business during the 1930s. This paper is an account of Harris\u2019s life which begins by tracing his involvement in World War I through to his marriage in 1923 to Frieda Rowntree.&nbsp; Enrollment in his &hellip; <a href=\"https:\/\/blogs.york.ac.uk\/borthwick-institute\/2016\/01\/08\/borthwick-publications-george-harris-and-the-marketing-revolution-at-rowntree\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Borthwick Publications: George Harris and the Marketing Revolution at Rowntree<\/span><\/a><\/p>\n","protected":false},"author":242,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[26,90,9],"class_list":["post-323","post","type-post","status-publish","format-standard","hentry","category-uncategorised","tag-20th-century","tag-borthwick-publications","tag-rowntrees"],"acf":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"custom_fields":{"_edit_lock":["1733745596:242"],"_wp_old_date":["2024-12-03"],"_edit_last":["242"]},"_links":{"self":[{"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/posts\/323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/users\/242"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/comments?post=323"}],"version-history":[{"count":0,"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/posts\/323\/revisions"}],"wp:attachment":[{"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/media?parent=323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/categories?post=323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/borthwick-institute\/wp-json\/wp\/v2\/tags?post=323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}