{"id":324,"date":"2019-11-15T10:58:27","date_gmt":"2019-11-15T10:58:27","guid":{"rendered":"http:\/\/blogs.york.ac.uk\/marketing\/?p=324"},"modified":"2019-11-08T11:34:43","modified_gmt":"2019-11-08T11:34:43","slug":"raising-our-profile","status":"publish","type":"post","link":"https:\/\/blogs.york.ac.uk\/communications\/2019\/11\/15\/raising-our-profile\/","title":{"rendered":"Raising our Profile"},"content":{"rendered":"\n

The introduction to Profile 2020<\/a> <\/em>begins by declaring the University\u2019s \u201cunlimited ambitions\u201d. This sentiment refers not only to the exciting possibilities of the future, but also to our York Unlimited campaign, which is helping hundreds of York students realise their potential today.
<\/p>\n\n\n\n\n\n\n\n

This year\u2019s Profile <\/em>begins and ends with this pivotal fundraising effort, featuring the stories of scholarship students whose lives are being transformed thanks to the generosity of University donors (p32-35<\/strong>). 
<\/p>\n\n\n\n

Our brilliant students are featured throughout, where they tell us in their own words about the opportunities they are pursuing and their achievements. In a series of case studies we hear their success stories across volunteering, placements and entrepreneurialism (p16-23<\/strong>)<\/p>\n\n\n\n

\"\"
Profile 2020<\/em> reports on the impact our staff and students make around the world <\/figcaption><\/figure>\n\n\n\n

And, it\u2019s not just our students who are ensuring the University continues to make a significant impact. We discover more about our world-leading academics and their pioneering projects. BioYork, for example, is creating real-world solutions around critical challenges such as the planet\u2019s food and energy consumption. (p4-11<\/strong>) 
<\/p>\n\n\n\n

Our staff also continue to play an important role right here in our local community. The University holds more than 200 free lectures and events each year. Combined with our ever-expanding online teaching (p24-29<\/strong>), we are offering even more opportunities for people right across society, both young and old, to learn, develop, and get inspired.
<\/p>\n\n\n\n

2020 vision<\/strong> <\/h2>\n\n\n\n

Profile<\/em> has undergone a major redesign by Marketing\u2019s Brand and Creative Identity team. The new-look edition for 2020 still shares many of the design features of Marketing\u2019s printed publications so as to increase consistency and uniformity. However, the creative typography – a combination of varied fonts and weights – along with signature design elements, such as a thick keyline featured on the cover logo and inner pages, produce a fresh, distinctive style. <\/p>\n\n\n\n

\"The
Profile<\/em>‘s logo incorporates a thick, distinctive keyline, which is used throughout the design <\/figcaption><\/figure>\n\n\n\n

\n\nThe design has already been used as the template for other publications, such as the recent York Festival of Ideas report. \n\n<\/p>\n\n\n\n

Brand leader <\/strong>
<\/h2>\n\n\n\n

Profile <\/em>continues to be an important brand and propositional document for the University. With this in mind, we\u2019ve taken a bold step by adding our key University values to the cover.  
<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Each of the six messages echo our guiding principles and purpose, and neatly link the themes and ideas explored inside.
<\/p>\n\n\n\n

Order your copies<\/strong>
<\/h2>\n\n\n\n

We hope the Profile 2020 will be a useful prompt when you are representing the University on visits, exchanges and external meetings.<\/em> If you would like to order copies, please contact <\/em>marketing-support@york.ac.uk<\/em><\/a>
<\/p>\n","protected":false},"excerpt":{"rendered":"

The introduction to Profile 2020 begins by declaring the University\u2019s \u201cunlimited ambitions\u201d. This sentiment refers not only to the exciting possibilities of the future, but also to our York Unlimited campaign, which is helping hundreds of York students realise their potential today.<\/p>\n","protected":false},"author":181,"featured_media":340,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[26,21],"class_list":["post-324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-corporate","tag-print"],"acf":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.york.ac.uk\/communications\/wp-content\/uploads\/sites\/4\/2019\/11\/Front-cover-2.jpg?fit=950%2C713&ssl=1","uoy_author":{"name":"Chris Parker","bio":"","image":{"src":"https:\/\/secure.gravatar.com\/avatar\/?s=200&d=mm&r=g","width":200,"height":200,"alt":""}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts\/324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/comments?post=324"}],"version-history":[{"count":0,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts\/324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/media\/340"}],"wp:attachment":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/media?parent=324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/categories?post=324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/tags?post=324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}