{"id":618,"date":"2021-06-07T09:57:00","date_gmt":"2021-06-07T08:57:00","guid":{"rendered":"https:\/\/blogs.york.ac.uk\/marketing\/?p=618"},"modified":"2021-06-04T15:32:01","modified_gmt":"2021-06-04T14:32:01","slug":"how-to-really-get-results-from-your-next-video-project","status":"publish","type":"post","link":"https:\/\/blogs.york.ac.uk\/communications\/2021\/06\/07\/how-to-really-get-results-from-your-next-video-project\/","title":{"rendered":"How to really get results from your next video project"},"content":{"rendered":"\n<p>We\u2019ve all heard about videos that required loads of time and effort to create, but just didn\u2019t receive enough views to have the desired impact and get results.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p>So, what can we do to avoid this happening and ensure the video you produce does exactly what it was created for, while receiving the sort of wild adulation and praise it deserves?<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/blogs.york.ac.uk\/marketing\/wp-content\/uploads\/sites\/4\/2021\/05\/tenor.gif?resize=660%2C358&#038;ssl=1\" alt=\"\" class=\"wp-image-619\" width=\"660\" height=\"358\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Start by using our simple, clear video guidance that explains what you need to plan for at each key stage of production. Here\u2019s a quick summary of its handy hints and tips:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Essential questions to ask before you start<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-left\"><strong><em><span class=\"has-inline-color has-dark-gray-color\">What?&nbsp;Who?&nbsp;Where?&nbsp;When?&nbsp;How?&nbsp;<\/span><\/em><\/strong><\/p>\n\n\n\n<p>These are the core questions that need answering before you begin \u2013 understanding what\u2019s involved to really answer each question will significantly boost your chance of success.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"block-b0ccf5cb-a3c6-4606-85fd-8128788358bc\"><strong>Outsourcing video<\/strong><\/h2>\n\n\n\n<p>Sometimes the best option is to bring in outside support for your video project \u2013 understand who can help to get your video off the ground.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Basic filming set-up<\/strong><\/h2>\n\n\n\n<p>Have you been tasked with capturing video footage, perhaps for social media? Consult this section to pin down basic technical requirements, such as aspect ratio and frame rate, to help record the best footage possible.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Producing your video<\/strong><\/h2>\n\n\n\n<p>Need some help with the style and presentation of your video? Watch more examples like the one below from our University videographer, plus check his top tips on executing your recording.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The Humanities Research Centre at York\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/rX0g3JQWc4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Applying University branding<\/strong><\/h2>\n\n\n\n<p>If you are developing University video, then you are also a brand guardian \u2013 ensuring how to implement our brand correctly is essential, and this is a key aspect to consider. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Using audio<\/strong><\/h2>\n\n\n\n<p>Audio is essential to most videos \u2013 learn more about how to get it right first time.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Accessibility<\/strong><\/h2>\n\n\n\n<p>If we are producing video, then we must comply with accessibility. Not only must subtitles be accurate and clear, but this step will also need building into your schedule.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Permissions<\/strong><\/h2>\n\n\n\n<p>Don\u2019t forget those you wish to include in your video \u2013 participants must be consulted and the relevant permissions received.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Copyright<\/strong><\/h2>\n\n\n\n<p>Want to use someone\u2019s content in your video? Then first check if permissions are required, and whether these can be obtained.&nbsp;<\/p>\n\n\n\n<p>For more detailed advice, consult our <strong><a href=\"https:\/\/www.york.ac.uk\/staff\/external-relations\/video\/\" data-type=\"URL\" data-id=\"https:\/\/www.york.ac.uk\/staff\/external-relations\/video\/\">video guidance<\/a><\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019ve all heard about videos that required loads of time and effort to create, but just didn\u2019t receive enough views to have the desired impact and get results.&nbsp;&nbsp;&nbsp; So, what can we do to avoid this happening and ensure the video you produce does exactly what it was created for, while receiving the sort of &hellip; <a href=\"https:\/\/blogs.york.ac.uk\/communications\/2021\/06\/07\/how-to-really-get-results-from-your-next-video-project\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">How to really get results from your next video project<\/span><\/a><\/p>\n","protected":false},"author":181,"featured_media":630,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[29],"class_list":["post-618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-video"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.york.ac.uk\/communications\/wp-content\/uploads\/sites\/4\/2021\/06\/kushagra-kevat-cc4VWYA1S8U-unsplash-scaled.jpg?fit=2560%2C1707&ssl=1","jetpack_sharing_enabled":true,"custom_fields":{"_edit_lock":["1622817135:144"],"_oembed_6665636abf9e765e5e60a196a444a247":["<iframe title=\"The Humanities Research Centre at York\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/rX0g3JQWc4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>"],"_oembed_time_6665636abf9e765e5e60a196a444a247":["1622732329"],"_edit_last":["144"],"_yoast_wpseo_primary_category":["1"],"_yoast_wpseo_content_score":["90"],"_thumbnail_id":["630"],"_oembed_c9f67c377f8ce2c0b3583d4788ba1c64":["<iframe title=\"The Humanities Research Centre at York\" width=\"660\" height=\"371\" src=\"https:\/\/www.youtube.com\/embed\/rX0g3JQWc4o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>"],"_oembed_time_c9f67c377f8ce2c0b3583d4788ba1c64":["1715652454"]},"_links":{"self":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/users\/181"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":0,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/media\/630"}],"wp:attachment":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}