<\/p>\n\n\n\n
We’re excited to introduce a new project we’re working on to help showcase the University’s three new schools and existing departments to the outside world through attractive, engaging and informative web content.<\/p>\n\n\n\n\n\n\n\n
I\u2019ve recently re-joined the Communications team in the new role of Web Content Specialist. A big focus of the role is content strategy and content governance. This means looking at the entire content lifecycle – from an idea through to how it\u2019s created and then maintained. <\/p>\n\n\n\n
Content strategy isn\u2019t a policy or a standalone document; it\u2019s a way of working. It helps us ensure that our content supports real objectives and meets real user needs. We\u2019ll be thinking about all of these things as we tackle this big project.<\/p>\n\n\n\n
It\u2019s a collaborative project with a small but perfectly formed group of content, UX and Analytics experts in Communications. We’ll be working closely with schools, departments and other stakeholder groups such as Marketing, Recruitment, Admissions and Outreach (MRAO).<\/p>\n\n\n\n
Our overarching goal is to convey and bring to life the vision of the new schools to a range of target audiences<\/strong>, through high quality user-focused web content<\/strong>. <\/p>\n\n\n\n The new schools is the main driver for the project however we’re also using it to develop a framework that works for all academic departments. So another big goal is to create a scalable way to achieve this for departments who wish to take part.<\/p>\n\n\n\n We\u2019re taking a two pronged approach to defining our content strategy. We’re combining the knowledge of our internal stakeholders with data to understand users. Here are some of the things we\u2019ve done so far or are working on now:<\/p>\n\n\n\n We\u2019re working on a recommended direction of travel based on the findings from the research and discovery phase. Detailed content planning will follow where we\u2019ll \u2018chunk up the content\u2019 into mini workstreams. This will include workshops that focus on understanding and developing specific \u2018content themes\u2019.<\/p>\n\n\n\n There is no getting away from the challenging timescale and resource constraints. So we\u2019re aiming to come up with an iterative approach for some content areas.<\/p>\n\n\n\n We\u2019ll be presenting the plan to our stakeholder steering group which will meet for the first time later this month. We’ll also publish the plan on our Wiki page linked to below.<\/p>\n\n\n\n <\/p>\n","protected":false},"excerpt":{"rendered":" We’re excited to introduce a new project we’re working on to help showcase the University’s three new schools and existing departments to the outside world through attractive, engaging and informative web content.<\/p>\n","protected":false},"author":11,"featured_media":750,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[38,48],"class_list":["post-749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-content","tag-web"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blogs.york.ac.uk\/communications\/wp-content\/uploads\/sites\/4\/2022\/02\/shutterstock_1390042427.png?fit=2000%2C1467&ssl=1","jetpack_sharing_enabled":true,"custom_fields":{"_edit_lock":["1647598422:159"],"_edit_last":["144"],"_yoast_wpseo_content_score":["90"],"_yoast_wpseo_estimated-reading-time-minutes":["3"],"_yoast_wpseo_primary_category":["1"],"_yoast_wpseo_metadesc":["We're excited to introduce a new project we're working on to help showcase the University's three new schools."],"_thumbnail_id":["750"]},"_links":{"self":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts\/749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/comments?post=749"}],"version-history":[{"count":0,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/posts\/749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/media\/750"}],"wp:attachment":[{"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/media?parent=749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/categories?post=749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.york.ac.uk\/communications\/wp-json\/wp\/v2\/tags?post=749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Discovery and planning<\/h2>\n\n\n\n
Direction of travel<\/h2>\n\n\n\n
Find out more and stay up-to-date<\/h2>\n\n\n\n
Further information<\/h2>\n\n\n\n