Support team – a day in the life

The working environment might have changed since many of us started working from home in March, but after the initial upheaval, many of our day-to-day duties haven’t. For us in the Support team our days are the same in that every day can be different. Our role is to support university colleagues with all things marketing and communications. But you might not know exactly what we can help with.

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Show me the money: making scholarships more visible

The University offers about 100 different scholarships every year, but you wouldn’t necessarily know it. There’s no central scholarships office, so no central database of what’s on offer to who. Most are administered and advertised by individual departments. It can take a bit of digging to find the details.

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Going live on Instagram

Usually an Open Day is a hive of activity as prospective students begin to discover York, and throughout the academic year you can normally see Student Ambassadors delivering campus tours. However, in-person Open Days have had to move online, which set us wondering: how can we still show off our beautiful parkland campus and answer questions about it? The answer: Instagram live.

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Promoting Philosophy by provoking thought

In the lead up to this year’s recruitment events we identified video as a way of showcasing our Department of Philosophy. We set out to make engaging content to intrigue viewers and get them thinking about the issues they could explore through the lens of Philosophy.

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Welcome to graduation

Humble beginnings

I believe it was Gandhi who once said: “Morning! Suzy is looking at refreshing the graduation pages and I thought that might be a smallish project you could work on with her?” It was February when he said this, I think. It was him or Annie Heinsen, my once-trusted line manager.

Little did we know.

As we now race towards our virtual ceremonies at the end of August, we’ve almost wrapped up on two new hubs for us all to get excited about. Here’s how they happened.

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How to write a winning marketing email – part two: creating the content

Following on from our last post, How to write a winning marketing email – the nuts and bolts – here are some of the most important things you should think about when creating content for marketing emails.

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How to write a winning marketing email – part one: the nuts and bolts

Email marketing is an important part of our activity communicating with prospective students. Unlike other marketing methods, email allows you to get content directly in front of students. The tricky part is getting the student to actually open the email, but if done correctly, it can be a powerful conversion tool.

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