Gathering student and alumni profiles for the UG prospectus

The front section of the prospectus needs to show off the things that make York brilliant. What better way to tell that tale and share the load of content creation than by asking our students and alumni to write stuff?

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Pointing a lens at what makes our student accommodation stand out

Earlier in the year, our videographer Joe and I were sent the request to ‘make an accommodation video’. Aside from the obvious questions of ‘why’ and ‘of what’, we asked ourselves: what really makes accommodation at York different?

Who better to tell us than the people currently living in it? What we ended up with was an accommodation video that didn’t really feature much accommodation in at all.

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Testing the usability of the undergraduate prospectus

Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial thinking. As a user experience designer, that’s where I came in.

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Making PhDs accessible: increasing traffic and conversion

Around a year ago, I was asked to update the Management School’s PhD pages. The brief was to make the pages more visible with the goal of increasing applications. You can see an archived version of the old PhD pages here for contrast. They’d been neglected for a while.

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Chunking up content for our international guides

Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements in terms of content and design. 

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Friends in high places: Getting to know department heads

During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year, we decided to take it one step further and record video messages.

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