The front section of the prospectus needs to show off the things that make York brilliant. What better way to tell that tale and share the load of content creation than by asking our students and alumni to write stuff?
Continue reading Gathering student and alumni profiles for the UG prospectusCreating the festive feature page
Furnishing a festive feature with jolly tidings in an era where global climate crisis looms heavily over us all has been no easy task. I reckon hope can be the most radical of messages when faced with dark times though, so I went full-on cheertastic in our 2019 seasonal message.
Continue reading Creating the festive feature pageOur shiny new postgraduate funding guide
Our updated funding guide aims to help prospective postgraduate students break down financial barriers, and plan their route to York.
Continue reading Our shiny new postgraduate funding guidePointing a lens at what makes our student accommodation stand out
Earlier in the year, our videographer Joe and I were sent the request to ‘make an accommodation video’. Aside from the obvious questions of ‘why’ and ‘of what’, we asked ourselves: what really makes accommodation at York different?
Who better to tell us than the people currently living in it? What we ended up with was an accommodation video that didn’t really feature much accommodation in at all.
Continue reading Pointing a lens at what makes our student accommodation stand outTesting the usability of the undergraduate prospectus
Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial thinking. As a user experience designer, that’s where I came in.
Continue reading Testing the usability of the undergraduate prospectusComing soon: a new version of the web CMS
It’s been a few years since we’ve had an upgrade to our web content management system (CMS), but we’re pleased to announce that we’re going to be moving to a new version soon.
Continue reading Coming soon: a new version of the web CMSMaking PhDs accessible: increasing traffic and conversion
Around a year ago, I was asked to update the Management School’s PhD pages. The brief was to make the pages more visible with the goal of increasing applications. You can see an archived version of the old PhD pages here for contrast. They’d been neglected for a while.
Continue reading Making PhDs accessible: increasing traffic and conversionChunking up content for our international guides
Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements in terms of content and design.
Continue reading Chunking up content for our international guidesRaising our Profile
The introduction to Profile 2020 begins by declaring the University’s “unlimited ambitions”. This sentiment refers not only to the exciting possibilities of the future, but also to our York Unlimited campaign, which is helping hundreds of York students realise their potential today.
Friends in high places: Getting to know department heads
During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year, we decided to take it one step further and record video messages.
Continue reading Friends in high places: Getting to know department heads