{"id":4513,"date":"2019-02-05T11:02:07","date_gmt":"2019-02-05T11:02:07","guid":{"rendered":"http:\/\/blogs.york.ac.uk\/student-voices\/?p=4513"},"modified":"2025-10-27T15:48:16","modified_gmt":"2025-10-27T15:48:16","slug":"market-analyst-sony-placement","status":"publish","type":"post","link":"https:\/\/blogs.york.ac.uk\/student-voices\/2019\/02\/05\/market-analyst-sony-placement\/","title":{"rendered":"Working as a Market Analyst  at Sony"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Hello, I&#8217;m Christy. I am a 3rd year <a href=\"https:\/\/www.york.ac.uk\/study\/undergraduate\/courses\/bsc-business-management-industry\/\">BSc Business and Management<\/a> student.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My course is quite similar to <a href=\"https:\/\/www.york.ac.uk\/study\/undergraduate\/courses\/bsc-accounting-business-finance-industry\/\">Accounting, Business Finance and Management<\/a>, and there are a lot of places where the courses overlap. This is good for me, as personally I prefer more maths-based subjects but I don\u2019t want to study accounting. It has given me a good insight and basics for financial roles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Finding a placement<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I am currently on my placement year, working as a Market Analyst at Sony Europe. I tried numerous platforms and found this placement through LinkedIn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The careers team gave me lots of support, from tailoring my CV to practice interviews. Through this I had a lot more insight as to what employers were looking for and how I should present myself. I was rejected a number of times despite me making the final stage on numerous occasions. The support helped me carry on persevering to find my placement.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Working at Sony<br><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I have daily tasks to do which involve generating reports for around 200 recipients. It is a lot of responsibility, as I need to make sure that these reports are accurate and well-presented. I have monthly tasks as well, which includes&nbsp;creating scorecards for forecasting, by downloading and manipulating data to analyse the market. I also communicate with different people in different countries. For instance, I speak to a colleague in Budapest from our reporting office over there on a daily basis. We discuss how to tackle projects and I let him know how my team need the reports.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I enjoy working with my team &#8211; they give me lots of responsibility rather than treating me like an intern. I really appreciate the skills that I\u2019m  learning through this experience. For example, I have learnt a lot more about Excel. Sony have given me a training course so I have a much better understanding of how to use the tools. Using them on a daily basis has made me a lot more confident. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenges and achievements<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The best thing I&#8217;ve done so far is being involved in the budget. At Sony we have a budget period which lasts for around 4 months where we have to budget all our products. Within my role I have to support the rest of the Video and Sound department with their market size and budget files. I have been heavily involved with this process which is really satisfying. Some of the work that I\u2019ve done is going to be used for the whole fiscal year next year.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Being able to assist with the budget of the new\/current products is really interesting. Finding out about the confidential new releases and how much market share we expect is a really good insight into the business. <br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I have learnt a lot about businesses in general &#8211; how important planning and forecasting is. For instance, Sony had a period of not being able to adapt to the changing environment. It was basically opposing some trends in the market. Due to this the company suffered a lot for a long time. Now my department (Video and Sound) has moved out of the \u2018slump\u2019, we are one of the main departments which are driving the profits for the company.<br><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Choosing York<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">I chose York, as it provided a course which offered a placement. It had a good position in the university rankings and gave me independence as it was fairly far from home. I admit it\u2019s not the biggest city, but since it is a campus university it\u2019s similar to any other campus university in a bigger city. And it\u2019s a beautiful historic city with lots to explore, ranging from independent cafes to a large outlet shopping centre.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">My favourite thing about York would be the York Minster. It holds a lot of history and you can access it for free with your student ID. Also, you can go there for Christmas carols!<br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello, I&#8217;m Christy. I am a 3rd year BSc Business and Management student. My course is quite similar to Accounting, Business Finance and Management, and there are a lot of places where the courses overlap. This is good for me, as personally I prefer more maths-based subjects but I don\u2019t want to study accounting. It [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[53,711],"tags":[794,31,303,860,83,607],"class_list":["post-4513","post","type-post","status-publish","format-standard","category-management","category-work-placement","tag-business-and-management","tag-careers","tag-careers-advice","tag-management-placement","tag-placement","tag-year-in-industry","entry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Working as a Market Analyst at Sony - Student Voices<\/title>\n<meta name=\"description\" content=\"I am currently on my placement year, working as a Market Analyst at Sony Europe - 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