“It was a very beautiful thing, this Golden Ticket, having been made, so it seemed, from a sheet of pure gold hammered out almost to the thinness of paper. On one side of it, printed by some clever method in jet-black letters, was the invitation itself.”
The undergraduate prospectus 2021 is hot off the press. The striking new cover has a strong photographic element with text and graphics. It’s been an exciting project which kicked off in September last year.
The latest undergraduate prospectus is out now. We restructured the department section to streamline the content and updated the front section with new student and alumni profiles.
The front section of the prospectus needs to show off the things that make York brilliant. What better way to tell that tale and share the load of content creation than by asking our students and alumni to write stuff?
Our updated funding guide aims to help prospective postgraduate students break down financial barriers, and plan their route to York.
Earlier in the year, our videographer Joe and I were sent the request to ‘make an accommodation video’. Aside from the obvious questions of ‘why’ and ‘of what’, we asked ourselves: what really makes accommodation at York different?
Who better to tell us than the people currently living in it? What we ended up with was an accommodation video that didn’t really feature much accommodation in at all.
Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial thinking. As a user experience designer, that’s where I came in.
Here are some of the techniques I used to double page views and increase PhD applications.
Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements in terms of content and design.
During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year, we decided to take it one step further and record video messages.