Author: Katie Shearston
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Crazy Egg heat maps to actionable insights
Website heat mapping is a great way of understanding how users interact with our content; where they click and how far they scroll. This Easter we reflect on some of…
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Using content groupings to visualise user journeys in Google Analytics.
We are frequently asked how users navigate through our website and it feels like this should be easy enough to answer using Google Analytics. However, knowing how users get from…
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Getting a handle on site search
Have you ever visited a website looking for a specific piece of information; maybe a swimming pool timetable, or a specific recipe? Have you ever used a search function within…
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Creating SEO friendly web pages
The success measures of Search Engine Optimisation are often divided into three categories; technical, user experience and content. This is a really helpful way of showing that we all contribute…
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Effective Data Visualisation
Best practice for visualising data and how this can help us as a department to produce actionable insights into our marketing activity.