As I step into a new chapter and leave behind my role as UX Lead at the university it’s a moment of both excitement and reflection. It’s hard to believe after more than 4 years my time is coming to a close. I can confidently say I’ve enjoyed every minute of it.
I’ve had the incredible privilege of working on a wide range of projects covering research and design. From improving the usability of university systems and websites to designing intuitive apps that have made life easier for both students and staff alike. What stands out most is not just the variety of work but the sheer impact it has had on the user experience from the place I first started.
If I had to pick a highlight, it would be almost impossible. From the large-scale research initiatives that unearthed valuable insights into areas never explored, to the micro-level usability improvements that made a real difference to our users in everyday interactions. From deep diving into user behaviour and running countless workshops. Let’s not forget the numerous design sprints or tackling service design to streamline entire HE processes. All whilst continuously refining our UX methods and working approach to embed UX into the university.
Perhaps one of the most gratifying aspects of this role has been witnessing the shift in mindset among our stakeholders. When I first joined, advocating for the importance of UX was a challenge. But as time passed, we built trust and let the results speak for themselves. Today, I’m leaving a university that not only understands the power of UX but is eager to embed it into the fabric of daily operations. Stakeholders who once needed convincing are now clambering to soak up as much UX knowledge to shape their projects before I leave. I couldn’t ask for the better endorsement, and a big thank you to all those who contributed towards this throughout the years.
Another highlight is the UX mentoring I provided and establishment of the UX placement scheme, now successfully into its second year. The initiatives mission was to kickstart careering, giving budding raw talent their first taste of the UX industry. Ever cohort has left with new knowledge, skills, real hands-on experience, and plenty of case studies for an excellent portfolio. I have little doubt every member will have a bright future ahead.
Higher education is in the midst of a significant transformation. From evolving student expectations to the rapidly evolving financial challenges, it’s clear that the role of UX in this space has never been more critical. UX can lead the charge in designing experiences that resonate with a new generation of learners and educators alike in this new emergent environment. I feel confident the existing Digital Service team is well-equipped to continue this mission, shaping the universities products and services for the better with the user at it’s heart.
As I prepare to move on, I do so with immense gratitude. The experiences I’ve gained, the lessons I’ve learnt, and the relationships I’ve built have left a lasting impact on me both personally and professionally. It’s been an incredible journey, and while I’m excited for what comes next, I know I’ll miss the energy, creativity, team camaraderie, the University, and the city of York.
To my colleagues, thank you. I look forward to seeing all the amazing things you’ll achieve in the future and do stay in touch.
Jordan Marshall
UX Lead | Digital Services
