Tag: student recruitment
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The Student Room: Under the microscope
In July 2019 we reopened our account with The Student Room, to make our presence known on a platform largely used by students looking to make decisions about where to…
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Golden wonder
“It was a very beautiful thing, this Golden Ticket, having been made, so it seemed, from a sheet of pure gold hammered out almost to the thinness of paper. On…
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Cover to cover
The undergraduate prospectus 2021 is hot off the press. The striking new cover has a strong photographic element with text and graphics. It’s been an exciting project which kicked off…
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Out now: the 2021 undergraduate prospectus
The latest undergraduate prospectus is out now. We restructured the department section to streamline the content and updated the front section with new student and alumni profiles.
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Gathering student and alumni profiles for the UG prospectus
The front section of the prospectus needs to show off the things that make York brilliant. What better way to tell that tale and share the load of content creation…
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Our shiny new postgraduate funding guide
Our updated funding guide aims to help prospective postgraduate students break down financial barriers, and plan their route to York.
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Pointing a lens at what makes our student accommodation stand out
Earlier in the year, our videographer Joe and I were sent the request to ‘make an accommodation video’. Aside from the obvious questions of ‘why’ and ‘of what’, we asked…
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Testing the usability of the undergraduate prospectus
Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial…
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Making PhDs accessible: increasing traffic and conversion
Here are some of the techniques I used to double page views and increase PhD applications.
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Chunking up content for our international guides
Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements…