Tag: student recruitment
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Building better careers content: from discovery to delivery
The problem: fragmented content and an unclear narrative Our previous careers and employability web content for prospective students was struggling. We knew we had a great story to tell but…
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Download your Undergraduate Prospectus 2023
Our new-look Undergraduate Prospectus 2023 is available now to download.
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Landscape looks good for new-look PG Prospectus
It’s another bold step for one of the University’s most recognised publications. Our Postgraduate Prospectus 2022 follows hot on the heels of the UG Prospectus with some pretty sizable changes…
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New prospectus shapes up for 2022 students…
Hot off the press, our new-look Undergraduate Prospectus 2022 is out now – and we’ve got some sizable changes to tell you about.
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New video assets in the image library
Our videographer Joe has been with us for a number of years working on a wide variety of projects, ranging from accommodation, graduation, York Unlimited, departmental projects, and the list…
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Show me the money: making scholarships more visible
The University offers about 100 different scholarships every year, but you wouldn’t necessarily know it. There’s no central scholarships office, so no central database of what’s on offer to who.…
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Going live on Instagram
Usually an Open Day is a hive of activity as prospective students begin to discover York, and throughout the academic year you can normally see Student Ambassadors delivering campus tours.…
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Promoting Philosophy by provoking thought
In the lead up to this year’s recruitment events we identified video as a way of showcasing our Department of Philosophy. We set out to make engaging content to intrigue…
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How to write a winning marketing email – part two: creating the content
Following on from our last post, How to write a winning marketing email – the nuts and bolts – here are some of the most important things you should think…
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How to write a winning marketing email – part one: the nuts and bolts
Email marketing is an important part of our activity communicating with prospective students. Unlike other marketing methods, email allows you to get content directly in front of students. The tricky…