Earlier in the year, our videographer Joe and I were sent the request to ‘make an accommodation video’. Aside from the obvious questions of ‘why’ and ‘of what’, we asked ourselves: what really makes accommodation at York different?
Who better to tell us than the people currently living in it? What we ended up with was an accommodation video that didn’t really feature much accommodation in at all.
Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial thinking. As a user experience designer, that’s where I came in.
It’s been a few years since we’ve had an upgrade to our web content management system (CMS), but we’re pleased to announce that we’re going to be moving to a new version soon.
Here are some of the techniques I used to double page views and increase PhD applications.
Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements in terms of content and design.
The introduction to Profile 2020 begins by declaring the University’s “unlimited ambitions”. This sentiment refers not only to the exciting possibilities of the future, but also to our York Unlimited campaign, which is helping hundreds of York students realise their potential today.
During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year, we decided to take it one step further and record video messages.
Best practice for visualising data and how this can help us as a department to produce actionable insights into our marketing activity.
Stuff in my life means that I’m moving away from York and so I’m coming to the end of my time with the Marketing team. I don’t know how many people can say that they’re genuinely sad to leave a team, so I feel lucky to be able to say that I do.
On Monday 7 October, the Equality and Diversity Office announced the arrival of a completely new set of webpages for Equality, Diversity and Inclusion at the University.