Building better careers content: from discovery to delivery

The problem: fragmented content and an unclear narrative

Our previous careers and employability web content for prospective students was struggling. We knew we had a great story to tell but we weren’t articulating our ‘careers offer’ as effectively as possible to our various target audiences, plus information was fragmented across multiple pages and usage was generally low. We collaborated with our Careers and Placements and Marketing teams to help make this better.

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Introducing the new University of York website design

On 14 July 2025, the main University of York website was updated to a new design. The content and site structure remains the same, so everything is still where you’d expect. But the overall design, page layouts and menus have had some big improvements.

This launch marks an exciting milestone, as it applies our vibrant University of York brand across our most used channel – our website. Maintaining a consistent brand is crucial for any university, as it helps build recognition and trust. Our updated brand identity, which guides how we talk about York and how we present ourselves, has been rolling out across our publications and other channels over the past couple of years, with its distinctive colours, typefaces and layouts. Now, our website proudly aligns with this bold, modern look, ensuring a common experience wherever you encounter the University of York.

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Website redesign – what do you need to do?

Thank you to everyone who joined us for our website redesign preview session on 19 June. It was great to see so many people there and show you all what we’ve been working on, and we hope you’re as excited as we are for the launch.

A recording of the session and a copy of the slides are now available. This blog post outlines the key information covered in the session.

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Join us for a website redesign preview and Q&A

Thursday 19 June, 2pm to 3pm

This summer we’ll be significantly updating the design of the University website to bring it in line visually with the rest of our established brand.

Ahead of the redesign launch, the Communications team are hosting a preview and Q&A session for all members of the University. You’ll have the chance to see the new design in action, hear what this means for users of the Web CMS and ask any questions you have about the project.

The session will be delivered on Zoom. It will also be recorded and made available to all attendees and any other colleagues on request.

Sign up to join us live or recieve a recording of the session.

Coming soon: a new look for the University of York website

In early summer 2025 we will start to roll out a major update to the look of the University of York website. This will align the website with the University’s updated brand identity, which has been appearing across other channels over the last few years. It also gives us an opportunity to apply expertise and insights from within the Communications team to significantly improve the layout of pages and navigation around the site. The initial launch will focus on content published from the Web CMS.

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Transforming departmental EDI web pages

As part of the ongoing project to rebuild academic department web pages, we’ve been working to enhance departmental content about equality, diversity, and inclusion (EDI). 

A collaborative approach

Through collaborating with several departments over the past couple of years, as well as the Equality and Diversity Office, we’ve made significant strides in improving how departmental EDI content is presented. 

It’s not always been easy to find a solution that meets everyone’s needs, but through persistence and collaboration we believe we’ve found a neat approach which solves a few pieces of the EDI puzzle. 

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New project management web pages

We’ve recently launched a set of web pages to help staff lead projects at York. This was a collaborative effort working with the University’s central Project Management Office.

The new Project management resources web pages provide guidance on the standard project life cycle at York, from concept through to handover and close. The pages are published in the main staff section of the University website to maximise visibility and discoverability of the information.

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Campus web pages refresh

I recently wrapped up a great project rebuilding our web pages about campus. This job was a joy to do because it allowed me to focus on many different forms of content – video and imagery proved just as important as copy to show (rather than tell) what our campus has to offer.

Why a refresh?

The campus section is a high-traffic section, with the campus landing page racking up over 11,000 annual page views. However, most pages were using our older Classic templates and the content and imagery was out of date. Some content was also duplicated elsewhere on the website and many of the pages hadn’t been updated in recent years.

A much needed refresh was in order to better ‘sell’ York’s beautiful green campus.

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Fresh new look for IT Services’ web pages

In this major revamp, we’re making IT Services’ web pages easier to use. As well as being some of our most popular sets of internal pages, they’re also super complex. We’ve gone back to the drawing board to investigate what users really want.

This is my first time posting on this blog so I’ll start by introducing myself. I’m Harriet 👋. I’m part of the Content Design Team in Communications. As a web content developer, it’s my job to design and transform online content. I started at the University last year specifically to work on rebuilding the IT Services web pages. I’m leading this highly collaborative project, working alongside the IT Services team and others to plan and deliver an improved experience.

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Digital and Creative Services team blog

Updates and case studies from our team in Communications

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