The problem: fragmented content and an unclear narrative
Our previous careers and employability web content for prospective students was struggling. We knew we had a great story to tell but we weren’t articulating our ‘careers offer’ as effectively as possible to our various target audiences, plus information was fragmented across multiple pages and usage was generally low. We collaborated with our Careers and Placements and Marketing teams to help make this better.
Continue reading Building better careers content: from discovery to delivery