Tag: student recruitment
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Testing the usability of the undergraduate prospectus
Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial…
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Making PhDs accessible: increasing traffic and conversion
Here are some of the techniques I used to double page views and increase PhD applications.
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Chunking up content for our international guides
Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements…
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Friends in high places: Getting to know department heads
During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year,…
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360 captures: Seeing things from all sides
We’ve been using 360 capture to showcase our accommodation for a couple of years now, but it was only this year that we realised that they could be a great…
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Undergraduate prospectus 2020 revamp
It’s old news but good news: between August 2018 and January 2019 we did a major overhaul of the front section of our undergraduate prospectus 2020 (PDF).
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Out now: the 2020 postgraduate prospectus
The latest postgraduate prospectus is out now. It features this striking cover artwork by Phil Roberts from our Design team, a refreshed front section and a new structure for the…
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Introducing the new department brochures
One of our biggest projects during the past year has been the introduction of a new undergraduate brochure for each academic department.
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Course pages: a milestone five years in the making
Picture the scene. It’s 2014, on a chilly December afternoon. In a small office in the basement of Heslington Hall, the website publish has just finished, and with it, seven…
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Our first online campus tour
We are pleased to present the University’s first online campus tour. The tour has been designed to allow viewers to explore campus from wherever they are in the world. For…