In higher education, a university website is rarely static, it’s our primary digital front door, open 24/7 to prospective students, parents and international applicants from around the world.
As the newly formed Student Recruitment Web Team, we’re the content and SEO specialists within the Student Recruitment Web Optimisation Project. We work alongside additional developer and platforms staffing in the Digital team and existing Marketing teams, and our core mission is pretty simple: to make sure that front door is clear, welcoming, reliable and above all, easy to navigate.
Since joining the University between May and July, we’ve been busy getting to know the institution’s systems and making our way around as many people as possible to say “hello”.
Anyway, enough waffling, here are some introductions to your friendly neighbourhood Student Recruitment Web Team.
Who is the Student Recruitment Web Team?
We are a dedicated team within the University responsible for managing, optimising and evolving the digital experience for prospective students.
From course pages and campaign landing pages to search engine performance and site navigation, our job is to ensure that our online touchpoints are clear, accurate and engaging – helping future students explore their options and take the next step in their journey with the University of York.
Adam Brannon (Web Content Team Leader)
Adam joins the University with a decade of agency-side experience across East Yorkshire, bringing a sharp, strategic edge forged in the worlds of lead generation and eCommerce.
Having led on content marketing for high-profile global and national brands – including Emirates airlines, Joules, GAME, Citroën and Durex (for which the team won a Content Marketing Award in 2018) – he specialises in digital storytelling and strategy.
Evie Pallister (Web Content Developer)
Evie joined York from Leeds Trinity with five years of marketing experience across higher education and commercial sectors. Her expertise spans written and video content, paid media strategy and landing page optimisation to enhance user journeys.
Skilled in crafting audience-focused copy for prospectuses, web pages and email comms, she continually refines content performance to align with organisational goals and target audiences.
Alistair Thompson (Web Content Developer)
Ali has spent nearly a decade in content SEO, shaping digital strategy for brands like Virgin Media and Moonpig.
After a two-year break off-grid travelling Australia, he returned to the digital world with a fresh perspective. Now at the University, Ali combines data-driven SEO with storytelling to ensure our work reaches the right audiences online.
Richard Saint (Web Content Developer)
Richard is a digital marketer with expertise across multiple digital channels, including technical SEO, web development and data analysis. Most recently, he served as dedicated SEO Manager for GBG Plc, a global software specialist.
Passionate about the analytical side of marketing, Richard is happiest when getting hands-on with complex technical implementations and delivering actionable data reporting to drive strategy.
If you’d like to learn more about the work we’ll be doing you can follow our journey right here on the blog. Or if you would like an informal chat, feel free to drop us a Slack message or email. We’re a friendly bunch – honest.
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