Humble beginnings I believe it was Gandhi who once said: “Morning! Suzy is looking at refreshing the graduation pages and I thought that might be a smallish project you could work on with her?” It was February when he said this, I think. It was him or Annie Heinsen, my once-trusted line manager. Little did … Continue reading Welcome to graduation
Following on from our last post, How to write a winning marketing email – the nuts and bolts – here are some of the most important things you should think about when creating content for marketing emails.
Email marketing is an important part of our activity communicating with prospective students. Unlike other marketing methods, email allows you to get content directly in front of students. The tricky part is getting the student to actually open the email, but if done correctly, it can be a powerful conversion tool.
To promote some of York’s great research, I travelled to the Isle of Arran to film a mini documentary about a ten-year research project that has seen a dramatic revival in marine life.
If you’ve seen a prospectus recently, chances are you’ve seen the work of our fantastic in-house photographer Alex Holland. He’s written a blog post covering photography for this year’s undergraduate prospectus (featuring an airborne me) which gives a great insight into the creative process from concept to completion.
There’s a lot of work going on to make living on, studying at and visiting campus a great experience, but it’s not always shouted about. We spruced up our campus investment web pages to make sure people can see the good work that’s happening.
In July 2019 we reopened our account with The Student Room, to make our presence known on a platform largely used by students looking to make decisions about where to attend university.
“It was a very beautiful thing, this Golden Ticket, having been made, so it seemed, from a sheet of pure gold hammered out almost to the thinness of paper. On one side of it, printed by some clever method in jet-black letters, was the invitation itself.”
I enjoy trying out new ideas especially when it means I can develop my skills in content creation. Earlier this year I decided to try my hand at podcasting for the first time. I didn’t want to be the person asking the questions but I was keen to find out how it all worked and … Continue reading Making a podcast
The undergraduate prospectus 2021 is hot off the press. The striking new cover has a strong photographic element with text and graphics. It’s been an exciting project which kicked off in September last year.
