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University of York

Digital and Creative Services team blog

Updates and case studies from our team in Communications

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Posts tagged with conversion

Friends in high places: Getting to know department heads

Posted by Emily Robinson on 13 November 2019

During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year, we decided to take it one step further and record video messages.

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accessibility behind the scenes brand campus CMS colleges content content design content governance content management system content strategy corporate departmental research pages departments design development digital Digital Pattern Library Templates digital platforms and developments digital screens e-learning email marketing events graduation internal meet the team open day photography postgraduate print research research roadmap SEO social media staff comms student comms student recruitment templates training undergraduate upgrade usability testing user experience (UX) video web