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Navigating user journeys using content grouping and user personas in Google Analytics

Posted on 28 March 202228 March 2022Full size 2560 × 1707

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Published inUsing content groupings to visualise user journeys in Google Analytics.

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accessibility behind the scenes brand campus CMS colleges content content design content governance content management system content strategy corporate Data departmental research pages departments design development digital Digital Pattern Library Templates digital screens e-learning email marketing events filming graduation internal meet the team open day photography postgraduate print research SEO social media staff comms student comms student recruitment templates training undergraduate usability testing user experience (UX) video web wellbeing