Making PhDs accessible: increasing traffic and conversion

Posted by Tom Lock on 19 November 2019

Around a year ago, I was asked to update the Management School’s PhD pages. The brief was to make the pages more visible with the goal of increasing applications. You can see an archived version of the old PhD pages here for contrast. They’d been neglected for a while.

Chunking up content for our international guides

Posted by Tasha Kidd on 19 November 2019

Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements in terms of content and design.

Raising our Profile

Posted by Chris Parker on 15 November 2019

The introduction to Profile 2020 begins by declaring the University’s “unlimited ambitions”. This sentiment refers not only to the exciting possibilities of the future, but also to our York Unlimited campaign, which is helping hundreds of York students realise their potential today.

Friends in high places: Getting to know department heads

Posted by Emily Robinson on 13 November 2019

During our series of offer holder communications last year, we saw some of our best engagement with an email containing a written message from the Head of Department. This year, we decided to take it one step further and record video messages.

Effective Data Visualisation

Posted by Katie Shearston on 11 November 2019

As a team we talk a lot about stats and data as rationale for decision making, identification of problem areas or for the assessment of campaign success. However, how this data is shared and communicated is key to its interpretation and impact.

Six reasons why the choice is (the) York (Marketing team)

Posted by Emily Robinson on 8 November 2019

Stuff in my life means that I’m moving away from York and so I’m coming to the end of my time with the Marketing team. I don’t know how many people can say that they’re genuinely sad to leave a team, so I feel lucky to be able to say that I do.

A makeover for Equality

Posted by Joanne Casey on 8 November 2019

On Monday 7 October, the Equality and Diversity Office announced the arrival of a completely new set of webpages for Equality, Diversity and Inclusion at the University.

360 captures: Seeing things from all sides

Posted by Emily Robinson on 4 November 2019

We’ve been using 360 capture to showcase our accommodation for a couple of years now, but it was only this year that we realised that they could be a great way of letting students into our academic facilities too.

Using (technical) magic to make life simpler

Posted by Joanne Casey on 1 November 2019

Every week, the Staff Digest is sent to all our staff and associate staff, sharing University announcements, details of training opportunities, chances to become involved in research, events, achievements and more.