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University of York

Digital and Creative Services team blog

Updates and case studies from our team in Communications

Recent Posts

  • Work done in December in the Digital Platforms and Developments team
  • Content Design team round up: December 2025
  • What we’ve been up to this month in the Digital Platforms and Developments team
  • Building better careers content: from discovery to delivery
  • Introducing the new University of York website design

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Posts tagged with SEO

Creating SEO friendly web pages

Posted by Katie Shearston on 18 February 2021

The success measures of Search Engine Optimisation are often divided into three categories; technical, user experience and content. This is a really helpful way of showing that we all contribute to SEO success. There’s actually a lot that can be done by our content creators to give our pages the best possible chance for success. … Continue reading Creating SEO friendly web pages

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accessibility behind the scenes brand campus CMS colleges content content design content governance content management system content strategy corporate departmental research pages departments design development digital Digital Pattern Library Templates digital platforms and developments digital screens e-learning email marketing events graduation internal meet the team open day photography postgraduate print research research roadmap SEO social media staff comms student comms student recruitment templates training undergraduate upgrade usability testing user experience (UX) video web