The undergraduate prospectus 2021 is hot off the press. The striking new cover has a strong photographic element with text and graphics. It’s been an exciting project which kicked off in September last year.
Out now: the 2021 undergraduate prospectus
The latest undergraduate prospectus is out now. We restructured the department section to streamline the content and updated the front section with new student and alumni profiles.
Gathering student and alumni profiles for the UG prospectus
The front section of the prospectus needs to show off the things that make York brilliant. What better way to tell that tale and share the load of content creation than by asking our students and alumni to write stuff?
Creating the festive feature page
Furnishing a festive feature with jolly tidings in an era where global climate crisis looms heavily over us all has been no easy task. I reckon hope can be the most radical of messages when faced with dark times though, so I went full-on cheertastic in our 2019 seasonal message.
Our shiny new postgraduate funding guide
Our updated funding guide aims to help prospective postgraduate students break down financial barriers, and plan their route to York.
Pointing a lens at what makes our student accommodation stand out
Earlier in the year, our videographer Joe and I were sent the request to ‘make an accommodation video’. Aside from the obvious questions of ‘why’ and ‘of what’, we asked ourselves: what really makes accommodation at York different? Who better to tell us than the people currently living in it? What we ended up with was an accommodation video that didn’t really feature much accommodation in at all.
Testing the usability of the undergraduate prospectus
Work to produce the 2021 undergraduate prospectus is well underway. This year, the prospectus team are considering some significant changes to the courses section, and wanted to test their initial thinking. As a user experience designer, that’s where I came in.
Coming soon: a new version of the web CMS
It’s been a few years since we’ve had an upgrade to our web content management system (CMS), but we’re pleased to announce that we’re going to be moving to a new version soon.
Making PhDs accessible: increasing traffic and conversion
Here are some of the techniques I used to double page views and increase PhD applications.
Chunking up content for our international guides
Earlier this year we had the opportunity to consolidate two printed publications aimed at prospective international students. This was a really satisfying piece of work as we’ve made significant improvements in terms of content and design.