How to really get results from your next video project

We’ve all heard about videos that required loads of time and effort to create, but just didn’t receive enough views to have the desired impact and get results.   

So, what can we do to avoid this happening and ensure the video you produce does exactly what it was created for, while receiving the sort of wild adulation and praise it deserves?

Start by using our simple, clear video guidance that explains what you need to plan for at each key stage of production. Here’s a quick summary of its handy hints and tips:

Essential questions to ask before you start

What? Who? Where? When? How? 

These are the core questions that need answering before you begin – understanding what’s involved to really answer each question will significantly boost your chance of success.  

Outsourcing video

Sometimes the best option is to bring in outside support for your video project – understand who can help to get your video off the ground. 

Basic filming set-up

Have you been tasked with capturing video footage, perhaps for social media? Consult this section to pin down basic technical requirements, such as aspect ratio and frame rate, to help record the best footage possible. 

Producing your video

Need some help with the style and presentation of your video? Watch more examples like the one below from our University videographer, plus check his top tips on executing your recording. 

Applying University branding

If you are developing University video, then you are also a brand guardian – ensuring how to implement our brand correctly is essential, and this is a key aspect to consider.

Using audio

Audio is essential to most videos – learn more about how to get it right first time. 


If we are producing video, then we must comply with accessibility. Not only must subtitles be accurate and clear, but this step will also need building into your schedule. 


Don’t forget those you wish to include in your video – participants must be consulted and the relevant permissions received. 


Want to use someone’s content in your video? Then first check if permissions are required, and whether these can be obtained. 

For more detailed advice, consult our video guidance.

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