More changes are afoot among the University’s webpages as we’ve spruced up our Global Partnerships pages. With new images, streamlined content and clear calls to action, we’re promoting Partnerships with panache.
To kick start the project, we created a content plan and focused on the user needs and who the main main audiences are: international academics and institutions and York staff. Through close drafting and collaboration with the Global Partnerships team, we created content and selected images which best meet user needs.
An important goal of the content was to indicate what the Global Partnerships team can offer to staff across the University, so we made sure to include clear information in one place that staff can refer to, along with signposts to information about the University’s networks and consortia.
Using our Digital Pattern Library templates gave us the opportunity to include stronger imagery, so we selected bold images to convey the purpose of the page. We retained a mix of more traditional images of campus along with abstract and relevant images to bring the content to life. For example, to show the scope of the partnerships happening at York it was important to include content of those partnerships in action, so we included images of visiting delegates on the developing international partnerships page.
For consistency, we redesigned existing pages such as the York Forum and City College partnership. We decided to rebuild the main landing page to ensure a clear user journey for each audience – bringing our partnerships and study information out in more detail.