The University offers about 100 different scholarships every year, but you wouldn’t necessarily know it. There’s no central scholarships office, so no central database of what’s on offer to who. Most are administered and advertised by individual departments. It can take a bit of digging to find the details.
Usually an Open Day is a hive of activity as prospective students begin to discover York, and throughout the academic year you can normally see Student Ambassadors delivering campus tours. However, in-person Open Days have had to move online, which set us wondering: how can we still show off our beautiful parkland campus and answer … Continue reading Going live on Instagram
In the lead up to this year’s recruitment events we identified video as a way of showcasing our Department of Philosophy. We set out to make engaging content to intrigue viewers and get them thinking about the issues they could explore through the lens of Philosophy.
Humble beginnings I believe it was Gandhi who once said: “Morning! Suzy is looking at refreshing the graduation pages and I thought that might be a smallish project you could work on with her?” It was February when he said this, I think. It was him or Annie Heinsen, my once-trusted line manager. Little did … Continue reading Welcome to graduation
Following on from our last post, How to write a winning marketing email – the nuts and bolts – here are some of the most important things you should think about when creating content for marketing emails.
Email marketing is an important part of our activity communicating with prospective students. Unlike other marketing methods, email allows you to get content directly in front of students. The tricky part is getting the student to actually open the email, but if done correctly, it can be a powerful conversion tool.
To promote some of York’s great research, I travelled to the Isle of Arran to film a mini documentary about a ten-year research project that has seen a dramatic revival in marine life.
If you’ve seen a prospectus recently, chances are you’ve seen the work of our fantastic in-house photographer Alex Holland. He’s written a blog post covering photography for this year’s undergraduate prospectus (featuring an airborne me) which gives a great insight into the creative process from concept to completion.
There’s a lot of work going on to make living on, studying at and visiting campus a great experience, but it’s not always shouted about. We spruced up our campus investment web pages to make sure people can see the good work that’s happening.
In July 2019 we reopened our account with The Student Room, to make our presence known on a platform largely used by students looking to make decisions about where to attend university.
