To coincide with the launch of our new Web CMS training module, we created a new branded theme for the e-learning platform Xerte. We wanted something flexible and functional that would suit any potential e-learning application, while effectively implementing the University’s new look and feel.
Continue reading Branding our e-learning toolHere in Communications, it’s our job to train staff across the University to use the Web Content Management System and help them to maintain their respective sections of the University website.
However, we’re aiming to do more than just tell users how to use the Web CMS on a practical level – we want to empower them to make great web pages. Enter our new Web CMS training module: ‘Creating content for the web’.
Continue reading Expanding our CMS training toolbox
We’ve just completed a mammoth project to deliver web presences for three new academic schools while putting content strategy to the test.
Continue reading Proudly presenting our three new School web branches!
Graduation is always a special time for students and their families, but never more so than post-pandemic, when many graduates had waited for two years for their chance to throw on a gown and cross the stage.
Continue reading A new feel for graduation coverage
Communications videographer Joe Burn describes how he went about capturing footage from 25-mile charity challenge.
Continue reading Why filming the Great York Walk was no walk-over
The Research Excellence Framework (REF) 2021 results were released earlier this year, with York in the top 10 of universities across the UK for the quality of our research work.
To celebrate our success, we wanted to create consistent content for our website, social media channels and communications.
Continue reading Representing REF
Website heat mapping is a great way of understanding how users interact with our content; where they click and how far they scroll. This Easter we reflect on some of what we’ve learned via heat mapping in Crazy Egg.
Continue reading Crazy Egg heat maps to actionable insightsAll of our graduations are special occasions, but our May 2022 celebrations must be some of the most significant in the University’s history.
Continue reading A brand new look for Graduation
In the run up to January’s graduation ceremonies we were tasked to come up with something fancy to celebrate. The winning idea was to replace the main homepage banner with the names of students graduating on that day.
Continue reading Building our Graduation TwinklerWe are frequently asked how users navigate through our website and it feels like this should be easy enough to answer using Google Analytics. However, knowing how users get from their landing page to their exit page can be a pretty complex question!
Continue reading Using content groupings to visualise user journeys in Google Analytics.
