Welcome to graduation

Posted by Tom Knevitt on 30 July 2020

Humble beginnings

I believe it was Gandhi who once said: “Morning! Suzy is looking at refreshing the graduation pages and I thought that might be a smallish project you could work on with her?” It was February when he said this, I think. It was him or Annie Heinsen, my once-trusted line manager.

Little did we know.

As we now race towards our virtual ceremonies at the end of August, we’ve almost wrapped up on two new hubs for us all to get excited about. Here’s how they happened.

How to write a winning marketing email – part two: creating the content

Posted by Helen Richardson on 8 May 2020

Following on from our last post, How to write a winning marketing email – the nuts and bolts – here are some of the most important things you should think about when creating content for marketing emails.

How to write a winning marketing email – part one: the nuts and bolts

Posted by Helen Richardson on 4 May 2020

Email marketing is an important part of our activity communicating with prospective students. Unlike other marketing methods, email allows you to get content directly in front of students. The tricky part is getting the student to actually open the email, but if done correctly, it can be a powerful conversion tool.

Filming the science of seabed recovery

Posted by Joe Burn on 20 March 2020

To promote some of York’s great research, I travelled to the Isle of Arran to film a mini documentary about a ten-year research project that has seen a dramatic revival in marine life.

Shooting on site: photographing the Trevor Jones Studio

Posted by Jennifer Jones on 16 March 2020

If you’ve seen a prospectus recently, chances are you’ve seen the work of our fantastic in-house photographer Alex Holland. He’s written a blog post covering photography for this year’s undergraduate prospectus (featuring an airborne me) which gives a great insight into the creative process from concept to completion.

Investing some time in our campus web pages

Posted by Sam Gaunt on 13 March 2020

There’s a lot of work going on to make living on, studying at and visiting campus a great experience, but it’s not always shouted about. We spruced up our campus investment web pages to make sure people can see the good work that’s happening.

The Student Room: Under the microscope

Posted by Steph Gardner on 9 March 2020

In July 2019 we reopened our account with The Student Room, to make our presence known on a platform largely used by students looking to make decisions about where to attend university.

Golden wonder

Posted by Chris Parker on 4 March 2020

“It was a very beautiful thing, this Golden Ticket, having been made, so it seemed, from a sheet of pure gold hammered out almost to the thinness of paper. On one side of it, printed by some clever method in jet-black letters, was the invitation itself.”

Making a podcast

Posted by Suzy Harrison on 28 February 2020

I enjoy trying out new ideas especially when it means I can develop my skills in content creation. Earlier this year I decided to try my hand at podcasting for the first time. I didn’t want to be the person asking the questions but I was keen to find out how it all worked and produce a podcast.

Cover to cover

Posted by Alex Holland on 24 February 2020

The undergraduate prospectus 2021 is hot off the press. The striking new cover has a strong photographic element with text and graphics. It’s been an exciting project which kicked off in September last year.