We’ve all heard about videos that required loads of time and effort to create, but just didn’t receive enough views to have the desired impact and get results.
So, what can we do to avoid this happening and ensure the video you produce does exactly what it was created for, while receiving the sort of wild adulation and praise it deserves?
Continue reading How to really get results from your next video projectHot off the press, our new-look Undergraduate Prospectus 2022 is out now – and we’ve got some sizable changes to tell you about.
Continue reading New prospectus shapes up for 2022 students…
The success measures of Search Engine Optimisation are often divided into three categories; technical, user experience and content. This is a really helpful way of showing that we all contribute to SEO success. There’s actually a lot that can be done by our content creators to give our pages the best possible chance for success.
Here are 10 golden rules to help create an SEO friendly web page.
Continue reading Creating SEO friendly web pages
Our videographer Joe has been with us for a number of years working on a wide variety of projects, ranging from accommodation, graduation, York Unlimited, departmental projects, and the list goes on… and on!
Continue reading New video assets in the image library
Last month we carried out our first remote usability testing. I was worried that it wouldn’t work as well as when we run them in person, but it turned out to be easier to organise, and just as much fun.
Continue reading Remote usability testingWe’re reaching the end of our project to improve the accessibility of the CMS templates we use on the York website, and we’re pleased to report that we’ve made some significant progress.
Continue reading A more accessible website
The working environment might have changed since many of us started working from home in March, but after the initial upheaval, many of our day-to-day duties haven’t. For us in the Support team our days are the same in that every day can be different. Our role is to support university colleagues with all things marketing and communications. But you might not know exactly what we can help with.
Continue reading Support team – a day in the life
The University offers about 100 different scholarships every year, but you wouldn’t necessarily know it. There’s no central scholarships office, so no central database of what’s on offer to who. Most are administered and advertised by individual departments. It can take a bit of digging to find the details.
Continue reading Show me the money: making scholarships more visible
Usually an Open Day is a hive of activity as prospective students begin to discover York, and throughout the academic year you can normally see Student Ambassadors delivering campus tours. However, in-person Open Days have had to move online, which set us wondering: how can we still show off our beautiful parkland campus and answer questions about it? The answer: Instagram live.
Continue reading Going live on InstagramIn the lead up to this year’s recruitment events we identified video as a way of showcasing our Department of Philosophy. We set out to make engaging content to intrigue viewers and get them thinking about the issues they could explore through the lens of Philosophy.
Continue reading Promoting Philosophy by provoking thought
