If you’re a creative person struggling to decide what to study at University, BA Business of the Creative Industries might be the perfect option.
The best of both worlds
You develop a grounding in business strategies and frameworks through interdisciplinary modules. You’re also encouraged to pursue your creative interests with optional modules. You can cover everything from theatre design to writing for film and television. There are even opportunities to learn programming for digital media!
How to become a creative strategist
The design of the course allows you to develop creative thinking applicable to a wide variety of future career paths. Creative Business Strategies, Creative Business Methods, and Research and Data in the Creative Industries combine creative thinking with a hands-on, theoretical approach. The topics covered in these modules are made digestible through varied practical assessment styles. You get to research case studies and even create your own business plans.
One optional module I particularly enjoyed because of the assessment style was Writing for Film & Television. I’m interested in creative writing, so to be assessed on a 30-minute film or TV script was amazing. It was great to have time to develop my storytelling skills. Thinking about how your script will work with the medium was a challenge, but so rewarding. The level of support and insight provided by the staff has been incredible. Sometimes they’re joined by guest lecturers, and they encourage open dialogue in seminars. I find the learning so supportive and engaging.
Transferable skills I’ve learned
Many of our assessments are by presentation. As someone who began my course scared at the thought, I would say this is one of the most important skills I have developed. It has been especially helpful recently as I apply for post-uni jobs. The ability to present naturally has helped me feel so much more relaxed and conversational in interviews.
There’s a huge emphasis on teamwork. Presentations are often given in groups, with lots of collaboration behind the scenes. It’s an amazing way to build friendships, consider other perspectives, and learn to work together. Discovering where you can add value is a huge point of personal growth.
There’s a great sense of community in the School of Arts and Creative Technologies. Some modules are shared between multiple courses. This is brilliant, because it gives opportunities to work with a wider variety of people. It’s a great way to network and diversify your interests. Working together across such a range of specialisms makes you an adaptable thinker, collaborator, and leader.
A course that fits you
The flexibility of the course means it always aligns with your creative interests. This is especially apparent in the Individual Project module in the final year. I have chosen a traditional dissertation, there are so many other exciting ways you can customise the project to suit you. You can create your own marketing strategy or business plan for something in the real world. You can even create a full-scale production project with an accompanying analysis. The sky’s the limit! It’s a brilliant way to showcase your practical and theoretical development.
Business of the Creative Industries has enabled me to grow creatively and academically. It’s given me so many skills to aid my future professional growth. I’ve developed a strong understanding of business concepts and practices. I have had the chance to explore creativity in so many areas, and the blend is so unique and exciting. I hope I’ve given you some insight into why you should study Business of the Creative Industries at York!
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